Good content enables us to successfully engage with our clients and tell our story.
Deciding what content to share about your business should form a key part of your marketing strategy, because it helps to build authority and create trust. The first step to creating impactful content is being clear on what you wish to achieve with the content you share, understanding your target audience and the challenges they face. With this insight, you are ready to make a start.
At RIMU Marketing we help small business owners to create meaningful, strategic content that positions them as an expert in their field, strengthens their reputation and supports long-term sustainable growth. Consistency in frequency and in alignment with your brand is key to achieving this. If you wish to be seen as credible, confident and worth investing in, content marketing is one of the most powerful tools you can use, to help you start a conversation with your ideal client.
Content creation underpins all your marketing activity. In today’s digital landscape, it can take many forms including: images, testimonials, videos, podcasts, websites, blogs, email marketing, social media and more.
According to the Content Marketing Institute, they define content marketing as:
“ . . . a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, ultimately, to drive profitable customer action.”
Engaging and relevant content can mean the difference between achieving your business goals and not. The aim with any content creation is to showcase your expertise, build authority and a connection with your target audience.
Your potential clients are doing research online, long before they contact you. By consistently engaging with your target audience through interesting, relevant and useful content, it can provide you with a point of difference and keep you forefront of mind. Taking a content-led approach to your marketing will not only help to influence the decision making process, achieve cut through in a busy digital landscape but also help you to do the following:
RIMU Marketing can help to support your content generation in a number of different ways. The content you share should be bespoke, interesting, useful to your audience and in alignment with the business’ strategic ambitions.
We can help to create different types of content, whether that is writing a thought leadership piece, creating polls, building a reel or video. We can work with our clients in different ways, to suit their budget and where they are in their business journey.
We will work with you to create your content strategy. We start by reviewing your current content, identifying what is and is not working, then brainstorm new ideas to help create a plan that works.
We love to write. We can help create content for your next blog, thought leadership article, email campaign or website project. We can also help to repurpose content for time efficiency.
Sometimes you just need ideas on what content to create. Our brainstorming session will help you to do just that, supporting you to take your business to the next level.
Years Experience
Businesses Supported
I had the pleasure of working with Sophie in the past, both as a colleague at IHG and as a freelance collaborator. Sophie has extensive experience in developing marketing strategies that utilise multiple channels. She would be an excellent addition to any team, as she has a clear analytical and strategic vision. Not only does she have the ability to define long-term marketing plans, but she also has clear dynamics and results monitoring processes. She is a great professional who takes on each project with great passion, enthusiasm and determination. Apart from being professional, she is also a nice person – very positive and someone you can rely on. I would have no hesitation in recommending her for any type of company that needs an external collaboration that can give strong input and change marketing strategies.
“When I met Sophie, my business marketing for Vision & Courage Coaching was very limited. She worked with me on logo design, branding, website development, social media content, blog writing, newsletter distribution, marketing strategy, and networking. Sophie also connected me with other marketing professionals to ensure the highest quality of design.
With her excellent organisational skills, Sophie set up systems to promote accountability and consistency. Thanks to her support, I now have a fantastic website, a LinkedIn presence, a growing mailing list, and valuable collaboration opportunities to promote my coaching business.
Having worked with Sophie and experienced her structured marketing approach, I am confident in my ability to continue creating social media posts, blogs, newsletters, and more. I highly recommend working with Sophie and RIMU Marketing.”
“We have worked with Sophie for the past year, wanting to grow the core business after many years of only dipping our toe into Marketing. From the start, Sophie identified areas of quick wins and then put structures in place to raise our profile. The turnover has risen correspondingly and has given us a platform to move the business in a whole new direction. Since working with Sophie, I have learnt so much about marketing basics but, more importantly, it has been an absolute pleasure.”
“Sophie has been a fantastic resource for the charity. In any busy environment it is really useful to have another pair of hands to pick up some of the slack or offer an outsider’s perspective on marketing activities. Last year Sophie added real value to our marketing strategy and our communications plans. I look forward to working with her again this year on a number of other projects including product launches and revising our brand guidelines.”
“I worked closely with Sophie – initially for a marketing appraisal of my business and then in a coaching capacity with a marketing focus, over nine months. What we achieved in that time has transformed how we communicate with our prospective and existing clients by adding in a recall and retention strategy and focusing our social media and email marketing activities. Sophie is so completely invested in doing her best for her clients, she really works hard for you and champions what you do. She is invested in seeing you succeed and has so much knowledge and valuable perspectives for every goal and challenge. She is SO organised, develops the best in you, and supports you at times of difficulty. I loved working with her, highly recommend her skill, and look forward to working with her in the future.”
“Fantastic to work with Sophie – really appreciate and value her marketing expertise, advice and support. She helped devise a clear strategy for the NGO I run, with a concrete action plan. She asked very pertinent questions, helping me to clearly see what our priorities should be.
Thank you Sophie for your input and brilliance.”
I have worked with Sophie for 2 years and fully enjoyed every moment. Not only has she help me boost my business but she has given me the confidence I needed to trust that I was offering a great service that is worth paying for. I can fully recommend Rimu Marketing.
Get in touch to book a discovery call and explore how a content-led marketing approach can support the next phase of your business growth.
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