In every business, there is always a desire to gain more clients, generate more revenue or engage more effectively with your customers. This is not always easy.
These are all great questions we regularly hear from clients. You love what you do and don’t really want to spend time away from that. This is where we can help.
At RIMU Marketing we believe that the customer is at the heart of everything, whether it be sales, marketing or simply the delivery of your product or service. Doing something your customer wants will automatically help drive your business. We then need to make sure they know about it.
As marketing strategists, we can help support the small business owner in several ways, whether you are looking for a part-time marketing director, some guidance through marketing coaching to help you get started or to join one of our great marketing planning workshops.
Marketing works best when delivered consistently, when the team is committed and ready to invest both in time and budget. The RIMU Marketing IDEAs framework can help to get us started.
As with any good story, you start at the beginning. It is here that you learn about the challenges, difficulties and adversities that the hero must overcome.
The same is true for your business. At RIMU Marketing, we believe in creating a clear understanding of WHAT you are trying to achieve, WHO your target audience is and HOW you communicate with them. Once we have this understanding we can start to move towards creating impactful solutions.
We are curious and love getting under the skin of the business challenges during our marketing strategy immersion sessions.
Through working with one of our marketing strategists, once we have identified where you want to take your business and what your customers are looking for, we can develop your individual business marketing plan to take you there.
The marketing plan is, in essence, your road map to achieving your vision. The plan lets you know what you are doing and when. We also put in place clear metrics and KPIs so we can understand what is and is not working.
Your marketing plan will traditionally include a summary of media type, reach, timings and budget.
Once we have established our marketing plan and road map, we can start to implement it!
Working with a great team of carefully selected Associates, we can work across different marketing projects, including: designing and deploying email marketing campaigns; copy writing; creating your social media activity; conducting market research; building your website; digital advertising and more.
The key to successful marketing is consistency, keeping you forefront of mind and visible to your ideal client.
It is important to understand how your marketing activity is performing and simply do more of what works
In today’s complex digital landscape we have lots of metrics at our fingertips to assess success eg: our social media channel engagement (likes, comments or shares); email marketing performance (open and click through rates), website visitor figures and bookings or sales.
Reviewing how your marketing activity is performing, is a key part in the marketing process that can often get missed.
RIMU Marketing will provide:
This is your business road map and helps you to define your vision and what you wish to achieve, it is the foundation of all marketing.
With a cited 40:1 ROI email marketing is a key part of your marketing toolkit and helps to nurture existing client relationships.
In today’s digital landscape, all marketing is underpinned by your content strategy and can appear in many forms.
Social media is also an important part of your marketing toolkit, choosing the right platform to engage with your audience is key.
Defining you visibility strategy in a cluttered digital landscape is key, networking, partnerships and PR are key tools for this.
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