Email Marketing

A key part of the marketing toolkit, email marketing can help us to keep connected with our ideal clients.

Email marketing is one of the most powerful and often most underestimated tools in your marketing toolkit. With a cited ROI of 40:1, when done well, it creates genuine connection, builds trust and keeps your business forefront of mind to the people who matter most. Email marketing should continue to be part of today’s digital marketing mix, for all small business owners.

At RIMU Marketing we help small businesses use thoughtful, strategic email marketing to nurture both existing and new client relationships, strengthen their brand and turn subscribers into loyal customers. It is not about spamming inboxes or pushing sales, it is about sharing relevant and useful content.  Used most effectively as part of an integrated marketing campaign, it should complement your other marketing activity. So whether you need some help getting started; segmenting and cleaning an existing base; engaging better with your current audience or ensuring you are compliant with GDPR, we can help.

What is Email Marketing?

We all receive lots of emails on a daily basis. Good campaigns will help to create loyalty and keep your brand forefront of mind with your clients. It is important to consider the right content mix and frequency for both your business and your customers to ensure you achieve the right results. The beauty of this channel is that it is versatile, drops you directly in front of your customer and is easy to track.

Done properly email marketing becomes a relationship building tool that quietly works in the background to support long-term sustainable business growth. 

If you are just starting out with your email marketing or you are not seeing the results you would like, check out our article, “A definitive guide to email marketing for small businesses” to get you started. 

Email Marketing

Why email marketing matters

I sometimes get asked if email is still relevant and for those of you who know us well will know that the answer to this is a resounding YES!  Your email database is one of the few marketing assets you truly own.

Unlike social media there is not an algorithm that decides who sees your message. When someone gives you their email address, they are inviting you to connect and that is a privilege that should be respected.

Under GDPR regulations it is important we respect our audience’s data, creating a list of engaged potential customers, who are interested in hearing from us.

Email marketing allows you to

Stay Connected with your audience

Email marketing enables you to deliver your business message directly to your audience’s inbox.

Help Nurture relationships

Define your customer journey and segment your base to help nurture relationships and build trust. 

Encourage repeat business

Email marketing can help us to keep forefront of mind with our customers and encourage repeat business.

Demonstrate your expertise

Demonstrate your expertise and insight, helping you to position you as a thought leader in your sector.

Promote your product or service

This media can help support your integrated marketing campaign and drive revenue in a non-salesy way. 

Integrated marketing

Email marketing is the perfect tool to support your wider integrated marketing campaigns.

How we can help

We are a Berkshire based email marketing consultancy and can support small business owners, to make the most of their email marketing channel.

So, whether you want a simple monthly newsletter or a more advanced strategic guidance,  we tailor our approach to suit your business, audience, capacity and budget. If you would like to elevate your small business marketing efforts to more effectively connect with your audience in a way that feels natural, authentic and professional, we would love to help.

Plan

Helping you to create an email marketing strategy that aligns with your business growth ambitions, then support from implementation through to assessing results.

Implement

Helping you to design, create and implement your next marketing campaign, ensuring it is impactful and achieves cut-through in a busy digital environment.

Training

Sometimes our clients are keen to learn how to deliver effective marketing campaigns themselves, we can train you and your team to help get you get the most from this tool.

25+

Years Experience

150+

Businesses Supported

If you have a marketing challenge, we would love to hear from you!

Get in touch to arrange a discovery call and explore how email marketing can help you to  nurture your potential client relationships for sustainable business growth.

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