A key part of the marketing toolkit, email marketing can help us to keep connected with our ideal clients.
Email marketing is one of the most powerful and often most underestimated tools in your marketing toolkit. With a cited ROI of 40:1, when done well, it creates genuine connection, builds trust and keeps your business forefront of mind to the people who matter most. Email marketing should continue to be part of today’s digital marketing mix, for all small business owners.
At RIMU Marketing we help small businesses use thoughtful, strategic email marketing to nurture both existing and new client relationships, strengthen their brand and turn subscribers into loyal customers. It is not about spamming inboxes or pushing sales, it is about sharing relevant and useful content. Used most effectively as part of an integrated marketing campaign, it should complement your other marketing activity. So whether you need some help getting started; segmenting and cleaning an existing base; engaging better with your current audience or ensuring you are compliant with GDPR, we can help.
We all receive lots of emails on a daily basis. Good campaigns will help to create loyalty and keep your brand forefront of mind with your clients. It is important to consider the right content mix and frequency for both your business and your customers to ensure you achieve the right results. The beauty of this channel is that it is versatile, drops you directly in front of your customer and is easy to track.
Done properly email marketing becomes a relationship building tool that quietly works in the background to support long-term sustainable business growth.
If you are just starting out with your email marketing or you are not seeing the results you would like, check out our article, “A definitive guide to email marketing for small businesses” to get you started.
I sometimes get asked if email is still relevant and for those of you who know us well will know that the answer to this is a resounding YES! Your email database is one of the few marketing assets you truly own.
Unlike social media there is not an algorithm that decides who sees your message. When someone gives you their email address, they are inviting you to connect and that is a privilege that should be respected.
Under GDPR regulations it is important we respect our audience’s data, creating a list of engaged potential customers, who are interested in hearing from us.
Email marketing enables you to deliver your business message directly to your audience’s inbox.
Define your customer journey and segment your base to help nurture relationships and build trust.
Email marketing can help us to keep forefront of mind with our customers and encourage repeat business.
Demonstrate your expertise and insight, helping you to position you as a thought leader in your sector.
This media can help support your integrated marketing campaign and drive revenue in a non-salesy way.
Email marketing is the perfect tool to support your wider integrated marketing campaigns.
We are a Berkshire based email marketing consultancy and can support small business owners, to make the most of their email marketing channel.
So, whether you want a simple monthly newsletter or a more advanced strategic guidance, we tailor our approach to suit your business, audience, capacity and budget. If you would like to elevate your small business marketing efforts to more effectively connect with your audience in a way that feels natural, authentic and professional, we would love to help.
Helping you to create an email marketing strategy that aligns with your business growth ambitions, then support from implementation through to assessing results.
Helping you to design, create and implement your next marketing campaign, ensuring it is impactful and achieves cut-through in a busy digital environment.
Sometimes our clients are keen to learn how to deliver effective marketing campaigns themselves, we can train you and your team to help get you get the most from this tool.
Years Experience
Businesses Supported
I had the pleasure of working with Sophie in the past, both as a colleague at IHG and as a freelance collaborator. Sophie has extensive experience in developing marketing strategies that utilise multiple channels. She would be an excellent addition to any team, as she has a clear analytical and strategic vision. Not only does she have the ability to define long-term marketing plans, but she also has clear dynamics and results monitoring processes. She is a great professional who takes on each project with great passion, enthusiasm and determination. Apart from being professional, she is also a nice person – very positive and someone you can rely on. I would have no hesitation in recommending her for any type of company that needs an external collaboration that can give strong input and change marketing strategies.
“When I met Sophie, my business marketing for Vision & Courage Coaching was very limited. She worked with me on logo design, branding, website development, social media content, blog writing, newsletter distribution, marketing strategy, and networking. Sophie also connected me with other marketing professionals to ensure the highest quality of design.
With her excellent organisational skills, Sophie set up systems to promote accountability and consistency. Thanks to her support, I now have a fantastic website, a LinkedIn presence, a growing mailing list, and valuable collaboration opportunities to promote my coaching business.
Having worked with Sophie and experienced her structured marketing approach, I am confident in my ability to continue creating social media posts, blogs, newsletters, and more. I highly recommend working with Sophie and RIMU Marketing.”
“We have worked with Sophie for the past year, wanting to grow the core business after many years of only dipping our toe into Marketing. From the start, Sophie identified areas of quick wins and then put structures in place to raise our profile. The turnover has risen correspondingly and has given us a platform to move the business in a whole new direction. Since working with Sophie, I have learnt so much about marketing basics but, more importantly, it has been an absolute pleasure.”
“Sophie has been a fantastic resource for the charity. In any busy environment it is really useful to have another pair of hands to pick up some of the slack or offer an outsider’s perspective on marketing activities. Last year Sophie added real value to our marketing strategy and our communications plans. I look forward to working with her again this year on a number of other projects including product launches and revising our brand guidelines.”
“I worked closely with Sophie – initially for a marketing appraisal of my business and then in a coaching capacity with a marketing focus, over nine months. What we achieved in that time has transformed how we communicate with our prospective and existing clients by adding in a recall and retention strategy and focusing our social media and email marketing activities. Sophie is so completely invested in doing her best for her clients, she really works hard for you and champions what you do. She is invested in seeing you succeed and has so much knowledge and valuable perspectives for every goal and challenge. She is SO organised, develops the best in you, and supports you at times of difficulty. I loved working with her, highly recommend her skill, and look forward to working with her in the future.”
“Fantastic to work with Sophie – really appreciate and value her marketing expertise, advice and support. She helped devise a clear strategy for the NGO I run, with a concrete action plan. She asked very pertinent questions, helping me to clearly see what our priorities should be.
Thank you Sophie for your input and brilliance.”
I have worked with Sophie for 2 years and fully enjoyed every moment. Not only has she help me boost my business but she has given me the confidence I needed to trust that I was offering a great service that is worth paying for. I can fully recommend Rimu Marketing.
Get in touch to arrange a discovery call and explore how email marketing can help you to nurture your potential client relationships for sustainable business growth.
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