Your Marketing Roadmap.
If as a small business owner you are struggling to know where to focus your marketing efforts or feeling overwhelmed with the marketing to-do list, this workshop is for you. In his half-day practical, hands-on workshop we will help you to define a clear marketing strategy and actionable content plan for the next 12-months. By the end of the workshop, you’ll walk away with a clear:
- Understanding of what worked (and didn’t) with your historical marketing activity.
- Business vision and aligned SMART objectives.
- Picture of your target audience.
- Structured marketing plan that fits your goals and resources.
- 12-month content plan designed to attract and engage your ideal customers.
- Understanding of how to measure your marketing success and which tools to use.
Workshop Agenda
In our dynamic and interactive small business planning workshop we will use the RIMU Marketing IDEAs framework to help you get your marketing back on track. We will walk you thorugh:
IDENTIFY: Evaluating your business
- Review historical marketing results.
- Define your business vision and SMART goals.
- Define your target audience.
DESIGN: Developing your marketing plan
- Understand the different types of media and the role they play.
- Start building your 12-month marketing plan.
- Start building your 12-month content plan.
EXECUTE: Developing your content plan
- Discuss what makes good content and creative.
- Time saving marketing hints and tips.
ASSESS: Reviewing and understanding your marketing performance
- Understand your key marketing metrics.
- Tools you can use to measure success.
There will be plenty of time to ask questions along the way.
Stay accountable and keep the momentum going. By the end of the session you will have a clear plan of action, however, we know that after a workshop, life can get busy. So we will also include a 30-minute 1:1 follow-up call (at a mutually convenient time), to check in on your progress and answer any questions. It’s your chance to get personalised guidance and keep your plan on track.
Who is this for?
This workshop is ideal for small business owners who want to:
- Generate more leads in 2026.
- Build stronger brand awareness.
- Gain greater visibility.
- Create consistent, effective marketing that drives results.
If you’re ready to make this your best year yet, this session will give you the focus, structure and motivation to make it happen.
This will be a group in person workshop, with between 4-6 delegates, location, dates and details to be confirmed.
Get in touch to register your interest for our next small business planning workshop or find out more.
