Helping you to understand your clients, competitors and the business landscape.
Successful marketing solutions begin with insight.
As we seek business growth, market research can help us to understand our clients, the competition, business landscape or identify opportunities for diversification.
Market research also helps to provide the clarity required to make confident, informed decisions about the direction of your business. This insight will become the foundations from which all marketing will be built.
At RIMU Marketing we help small business owners to gain a clear, accurate picture, so they can move forward with focus, confidence and purpose.
Put simply, it is the process of gathering information and insights about your business, market or clients. This insight will help you to make more informed decisions. The challenge is working out the smart questions to ask, understand the gaps and deciding who to talk to. There are two types of research: qualitative and quantitative. The Chartered Institute of Marketing defines them as:
“Quantitative research is market research that focuses on collecting statistics and other numerical data through methods like opinion polls and consumer satisfaction surveys. This approach aims to identify patterns and trends using quantifiable data.”
“Qualitative research does not use numerical data but instead relies on techniques such as interviews and focus groups. This type of research seeks to provide more detailed and subjective findings to explore the reasons behind behaviours, motivations and emotions.”
It is easy to make assumptions about what your audience wants, how your brand is perceived, or where your biggest opportunities lie for diversification. But assumptions are rarely a reliable foundation for growth, market research provides concrete answers.
Market research is a great way for small business owners to better understand the dynamics of their industry, sector or clients. It can also help to identify the needs, motivations and challenges of their customer base.
Market research can help you to:
Understand your ideal client’s needs, wants and pain points in greater depth. This will enable you to align your services and messaging to better connect and respond to client demand.
Understand how you compare with your competitors so you can clarify your positioning and clearly communicate your unique position in the market place, reducing risk.
Desk based research in particular can help you to better understand your industry, this can be especially useful if you are looking to diversify and sustainably grow your business this year.
Gaining a better understanding your clients, competitors or environment will help you to build a strong, credible presence in the marketplace, providing clarity, focus and a sense of direction.
At RIMU Marketing we can help support you, to implement a broad range of market research projects which are tailored to respond to your business needs. We focus on delivering insight you can use. Depending upon what insight you need will vary by budget and individual requirements.
We can work in a couple of ways:
Complete an audit of the data you have and identify the knowledge gaps, to better understand your market, competitors and clients.
Once we know where the knowledge gaps are and what insight we wish to gather, we can then support you with your next research project.
We can support you by managing your next research project or we offer training to enable you to use the tools yourself eg: Survey Monkey, Smart Survey, etc.
Years Experience
Businesses Supported
I had the pleasure of working with Sophie in the past, both as a colleague at IHG and as a freelance collaborator. Sophie has extensive experience in developing marketing strategies that utilise multiple channels. She would be an excellent addition to any team, as she has a clear analytical and strategic vision. Not only does she have the ability to define long-term marketing plans, but she also has clear dynamics and results monitoring processes. She is a great professional who takes on each project with great passion, enthusiasm and determination. Apart from being professional, she is also a nice person – very positive and someone you can rely on. I would have no hesitation in recommending her for any type of company that needs an external collaboration that can give strong input and change marketing strategies.
“When I met Sophie, my business marketing for Vision & Courage Coaching was very limited. She worked with me on logo design, branding, website development, social media content, blog writing, newsletter distribution, marketing strategy, and networking. Sophie also connected me with other marketing professionals to ensure the highest quality of design.
With her excellent organisational skills, Sophie set up systems to promote accountability and consistency. Thanks to her support, I now have a fantastic website, a LinkedIn presence, a growing mailing list, and valuable collaboration opportunities to promote my coaching business.
Having worked with Sophie and experienced her structured marketing approach, I am confident in my ability to continue creating social media posts, blogs, newsletters, and more. I highly recommend working with Sophie and RIMU Marketing.”
“We have worked with Sophie for the past year, wanting to grow the core business after many years of only dipping our toe into Marketing. From the start, Sophie identified areas of quick wins and then put structures in place to raise our profile. The turnover has risen correspondingly and has given us a platform to move the business in a whole new direction. Since working with Sophie, I have learnt so much about marketing basics but, more importantly, it has been an absolute pleasure.”
“Sophie has been a fantastic resource for the charity. In any busy environment it is really useful to have another pair of hands to pick up some of the slack or offer an outsider’s perspective on marketing activities. Last year Sophie added real value to our marketing strategy and our communications plans. I look forward to working with her again this year on a number of other projects including product launches and revising our brand guidelines.”
“I worked closely with Sophie – initially for a marketing appraisal of my business and then in a coaching capacity with a marketing focus, over nine months. What we achieved in that time has transformed how we communicate with our prospective and existing clients by adding in a recall and retention strategy and focusing our social media and email marketing activities. Sophie is so completely invested in doing her best for her clients, she really works hard for you and champions what you do. She is invested in seeing you succeed and has so much knowledge and valuable perspectives for every goal and challenge. She is SO organised, develops the best in you, and supports you at times of difficulty. I loved working with her, highly recommend her skill, and look forward to working with her in the future.”
“Fantastic to work with Sophie – really appreciate and value her marketing expertise, advice and support. She helped devise a clear strategy for the NGO I run, with a concrete action plan. She asked very pertinent questions, helping me to clearly see what our priorities should be.
Thank you Sophie for your input and brilliance.”
I have worked with Sophie for 2 years and fully enjoyed every moment. Not only has she help me boost my business but she has given me the confidence I needed to trust that I was offering a great service that is worth paying for. I can fully recommend Rimu Marketing.
Get in touch to arrange a discovery call and explore how market research might support your sustainable business growth ambitions.
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