Working with travel, leisure and visitor attraction businesses to help them scale and thrive.
Tourism brings a huge amount of revenue into the UK economy and in particular within the Thames Valley, but for businesses to thrive their customers need to know they are there. In Reading alone, the tourism industry contributes almost £400 million a year to the local economy (Source: Visit Reading) and in Oxfordshire an estimated £2.4 billion a year. In short the impact is clear, visibility and brand confidence now play a key role in winning customer spend.
Whether you are a boutique hotel, visitor attraction, museum or travel company, getting your marketing right is key to long-term success. At RIMU Marketing we work with lots of different organisations but specialise in working with travel and leisure businesses. We help them to thrive, increase visibility and nurture long-lasting client relationships, through strategic marketing solutions.
Marketing tailored to your business ensures every message you share builds trust, highlights your expertise and drives growth.
Whilst the travel and leisure sectors have been hugely impacted in recent years with wider macro events, having a strong presence in a cluttered landscape is important to help drive business growth.
By creating a strong brand presence and consistently talking about your business with your ideal clients will ensure you are in the best place to grow and thrive.
We work with travel and leisure businesses in a number of ways, becoming part of the team or as a consultant for a one off project. Our team of Associates can work across different marketing projects, but here are some key ways in which we can help:
We work with our clients to create their marketing strategy, to help them achieve standout in a cluttered marketplace and resonate with their ideal client. We work with the available budget and create a plan that works to realise the business vision and ambitions.
Once we are clear on our roadmap, we help our clients to create content that will resonate with their audience. This may include writing blogs, creating guides, building email campaigns to nurture your audiences or developing social media campaigns that educates and inspires.
Email marketing is a key part of the marketing toolkit and your integrated campaigns. We can help you to set up welcome sequences, nurture campaigns to convert leads into clients or implement your ongoing email communications that build relationships and trust.
Social media is key for any travel and leisure business. As part of the planning process we define our approach to social media as part of our overall strategy. We can then help to create content and either implement for you or work with you internal teams to optimise.
PR and online media helps to increase visibility in a cluttered marketplace and is a key part of any growth strategy. We can help secure articles or interviews in press, on radio or podcast, to boost visibility and authority.
A key part of the marketing process is to track how our campaign is performing. Often skipped as we move onto the next project, it is important to understand what works, so we can focus on activities that generate a strong return on investment (ROI).
If you are ready to grow your boutique hotel, visitor attraction, museum or travel company, increase visibility and nurture your existing client base, we can help.
Get in touch to book a discovery call and explore how marketing can support you achieve your ambitions.
Years Experience
Businesses supported
I had the pleasure of working with Sophie in the past, both as a colleague at IHG and as a freelance collaborator. Sophie has extensive experience in developing marketing strategies that utilise multiple channels. She would be an excellent addition to any team, as she has a clear analytical and strategic vision. Not only does she have the ability to define long-term marketing plans, but she also has clear dynamics and results monitoring processes. She is a great professional who takes on each project with great passion, enthusiasm and determination. Apart from being professional, she is also a nice person – very positive and someone you can rely on. I would have no hesitation in recommending her for any type of company that needs an external collaboration that can give strong input and change marketing strategies.
“When I met Sophie, my business marketing for Vision & Courage Coaching was very limited. She worked with me on logo design, branding, website development, social media content, blog writing, newsletter distribution, marketing strategy, and networking. Sophie also connected me with other marketing professionals to ensure the highest quality of design.
With her excellent organisational skills, Sophie set up systems to promote accountability and consistency. Thanks to her support, I now have a fantastic website, a LinkedIn presence, a growing mailing list, and valuable collaboration opportunities to promote my coaching business.
Having worked with Sophie and experienced her structured marketing approach, I am confident in my ability to continue creating social media posts, blogs, newsletters, and more. I highly recommend working with Sophie and RIMU Marketing.”
“We have worked with Sophie for the past year, wanting to grow the core business after many years of only dipping our toe into Marketing. From the start, Sophie identified areas of quick wins and then put structures in place to raise our profile. The turnover has risen correspondingly and has given us a platform to move the business in a whole new direction. Since working with Sophie, I have learnt so much about marketing basics but, more importantly, it has been an absolute pleasure.”
“Sophie has been a fantastic resource for the charity. In any busy environment it is really useful to have another pair of hands to pick up some of the slack or offer an outsider’s perspective on marketing activities. Last year Sophie added real value to our marketing strategy and our communications plans. I look forward to working with her again this year on a number of other projects including product launches and revising our brand guidelines.”
“I worked closely with Sophie – initially for a marketing appraisal of my business and then in a coaching capacity with a marketing focus, over nine months. What we achieved in that time has transformed how we communicate with our prospective and existing clients by adding in a recall and retention strategy and focusing our social media and email marketing activities. Sophie is so completely invested in doing her best for her clients, she really works hard for you and champions what you do. She is invested in seeing you succeed and has so much knowledge and valuable perspectives for every goal and challenge. She is SO organised, develops the best in you, and supports you at times of difficulty. I loved working with her, highly recommend her skill, and look forward to working with her in the future.”
“Fantastic to work with Sophie – really appreciate and value her marketing expertise, advice and support. She helped devise a clear strategy for the NGO I run, with a concrete action plan. She asked very pertinent questions, helping me to clearly see what our priorities should be.
Thank you Sophie for your input and brilliance.”
I have worked with Sophie for 2 years and fully enjoyed every moment. Not only has she help me boost my business but she has given me the confidence I needed to trust that I was offering a great service that is worth paying for. I can fully recommend Rimu Marketing.
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