Social media is a key part of today’s digital landscape and done well it can be a really useful tool to engage with your audience and help convert new business.
What is social media?
People sometimes get a bit of a hang up about how to use social media and what works. The simplest way to think about it, is to view this as another media channel to reach your target audience. There are many different social media networks out there the bigger ones being Twitter, Linked In, Facebook, Google + and Instagram, but others such as Vibe and Snap Chat are really grabbing the imagination of the younger generations. Once you know who you are trying to reach and what you want to say, the rest becomes much easier.
Why do I need to engage with social media?
Whether you like it or not, you can’t not in today’s digital world. Not only is it a relatively free media tool to use but it also helps support your other digital activity such as SEO and your website.
Social media marketing is a key tool in today’s digital landscape. marketing is a core part of today’s marketing mix, especially for a small business. It is a great way to continually engage with your customer base and to remind them that you are there and how you can help them. Plus also discover what other people are doing out in the market place.