We are a team of carefully selected marketing associates, all experts in our field and passionate about helping small businesses to build the right marketing solutions to help support the business objectives. Consider us as your "Virtual Marketing team", we can help you across all areas of the marketing mix from writing your marketing strategy; building your brand; building your website; developing your email marketing campaigns; creating your social media strategy; conducting market research; writing content; advertising; building partnerships; PR plus much more.
I am a freelance marketing consultant with significant travel and leisure marketing experience within blue chip organisations. More recently since setting up Rimu Marketing I have worked with a number of different small businesses across broad range of industries, from a travel agent, an IT company, a boutique hotel, interior designers, beautician, lifestyle coaches, even a canine massage therapist. Every business is different. In my experience the fundamental element to a successful marketing campaign is that the business owner is committed, engaged and part of the journey.
On a personal note, I have a passion for all sports including horse riding, running, tennis and netball. I love creative design, travelling and working with children. I am also a volunteer as a school governor at a local first school.
I am a current Chartered Marketer (MCIM) and member of the Chartered Institute of Marketing with a postgraduate diploma.
I am a Freelance Marketing Consultant with over 20 years’ experience gained across a wide variety of sectors including: automotive, print media, travel and healthcare. I have an MBA from Henley Business School. Much has changed thanks to technology and in particular, the explosion in communication channels available today. However, the principles of good marketing are as valid as they ever were: understanding your target audience, developing a strategy that adapts to their evolving needs, implementing an internally consistent plan and measuring success. I enjoy new challenges and the process of collaboration that brings the vision you have for your business to life.
Outside of working life I enjoy being a mum to my little daughter, running and keeping fit in the outdoors where possible. I am an enthusiastic albeit very amateur gardener and love travel and cultural and culinary adventures.
I have worked in the marketing industry, specifically market research and operations, for more than 15 years. This means my organisational skills are second to none and I’m used to dealing with tight deadlines and moving goal posts. I am delighted to be part of Rimu Marketing as Marketing Assistant and enjoy working with the team to help solve fellow small business owner’s marketing challenges, whether they need help with their marketing plan or social media activity. As a team, our different backgrounds and experiences make us a really powerful solution to those we work with. When I’m not at work, I am Mum to two girls; I enjoy keep fit classes; personal training sessions; photography and I am an avid reader who loves to get lost in an easy going read.
Web Development, User Experience and SEO Specialist
After almost two decades in the banking sector as a turnaround specialist in the retail, hospitality, care and property sectors, I left to form Indigo Girl and then Avidmode. Since then, 12 years and counting, I’ve helped clients to grow their businesses online. My expertise is in developing customer-focused strategies enabling clients to reach, engage and convert their ideal audiences into raving fans and customers. She achieves this through a variety of disciplines including research, website information architecture, search engine optimisation, conversion rate optimisation and search engine marketing. Being a data nerd – a requirement of the job – some might consider my pastimes a little boring, but I’m never happier than when I am immersed in learning opportunities, experiencing new cultures and exploring how things work.