What’s the point of a Small Business Marketing Plan?

By Sophie Comas / July 30, 2019

By Christina Haigh, Freelance Marketing Consultant When we meet with small business owners there are often two key questions which are often asked. The first question is, do I need a small business marketing plan? Isn’t that something that only large organisations can afford. The answer to the first question is, no all businesses should…

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6 tips to help write your content marketing plan

By Sophie Comas / July 15, 2019

Content marketing has exploded over the last 5-10yrs; and some would argue that marketing will only be about content in the future.  We have moved from an approach, which pushes information towards consumers and promotes what an organisation wishes to sell to them; to a model where there is so much information available to consumers that…

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Client Case Study: The Mind Hub

By Sophie Comas / July 1, 2019

At Rimu Marketing we work with a number of inspirational small businesses across a diverse range of sectors.  We wanted to share a recent client case study illustrating the type of marketing support we can offer our clients.  We have worked with The Mind Hub for about 6-months and in that time we have laid down some…

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Day in the life of a Marketing Consultant

By Sophie Comas / June 15, 2019

As a small business entrepreneur you know you need some marketing help to grow your business, but you are not sure where to start. Someone recommends that you get in touch with a marketing consultant.  But you are not sure what they do? or How might they be able to help you? Will they help you…

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How can customer segmentation help me to define my target audience?

By Sophie Comas / June 1, 2019

By Christina Haigh, Freelance Marketing Consultant At its core, marketing is about reaching and engaging with your target audience so that they buy into you and buy from you. You want to effectively communicate your product and/ or service offering to those most likely to benefit from your offering, but also crucially – most likely…

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How to keep up with changing small business trends

By Sophie Comas / May 15, 2019

The digital world around us is moving at an ever increasing pace, we need to think about the best way to not only keep up with changes in small business trends, changes to our industry but also those within the marketing industry, successful marketing is such a vital part of running a business. If we…

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