Marketing Strategy Check List

By Sophie Comas / January 4, 2021

Happy new year! I think we can say that, although without a doubt this year will continue to present some challenges. It is however, still as important as ever to continue to talk about your small business, but be sensitive to the ever changing landscape. At this time of year, everyone is normally talking about…

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Small Business 2021 Marketing Trends

By Sophie Comas / December 16, 2020

Many were pleased to see the conclusion of 2020 and see in the new year. Without doubt things did were different in 2020 and the predictions we looked at this time last year in our “Small Business Trends for 2020” article did not quite play out, some themes definitely did still play out. Perhaps things…

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2020 A year in review

By Sophie Comas / December 2, 2020

What a year! Where do we start? We wanted to take some time to consider – 2020 A year in review. Who would have predicted this time last year the events that have taken place? I certainly would not. It has been like watching a movie. With so many unprecedented events, even the Oxford Dictionary…

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Choosing the right social media platform for your business

By Sophie Comas / November 18, 2020

In today’s digital world social media forms a key part of the marketing toolkit, used by many to help promote their small business, engage with their target audience and sell their product or service. There are many different social media platforms, all with their own unique benefits to choose from. It is important to choose…

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How to build your social media strategy

By Sophie Comas / November 2, 2020

There are many ways you can connect with your ideal client and in recent years social media has become one of the best and most cost-effective ways for small businesses to achieve this. Defining your social media strategy and considering how it works alongside your other marketing activity is really important. What is a social…

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Seasonal Marketing Campaigns – 6 tips to get you started

By Sophie Comas / October 19, 2020

There is always a lot going on in the last quarter of the year. In a content driven digital market place it is the perfect time for small business owners to consider a seasonal marketing campaign. A seasonal marketing campaign can present a great opportunity and reason to engage with clients and potential clients. However,…

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